Ętypos is directed towards the development of core abilities of the individual, teams and organisations with the aim to improving performance: human performance improvement respects the uniqueness of the individual.
Ętypos promotes the generation of vision on the one hand and being realistic on the other, accepting the physical universe and events as they are.
Vision means strategic intelligence. It means "thinking big" creating in the mind's eye the desired future. Of placing oneself, the team or organisation in a wider perspective.
Being realistic means both feet firmly planted on the ground. Being completely in touch with the market place, the facts and with one’s own possibilities. At the same time bearing in mind the limitations of structure, culture and people, according to worthwhile principles.
By using these principles the personal and organisational future is shaped. Nowadays, a great demand is made on executives and staff. We therefore need to create a climate in which risks can be taken and where creativity, dash, spirit and diversity can be developed. Otherwise stated, a good balance between personal freedom, teamwork and excellent leadership.